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💎 Use LILY10 & enjoy "Flat 10% OFF" Extra ✨ Custom made jewelry for any kind of event. ✨ 10% flat discount on your first order. 💍 Custom Made Jewelry with Natural Diamonds

LILY’S JEWELS | LONDON

Sell Your Gold & Jewellery

Receive a professional valuation for your gold, fine jewellery and selected luxury pieces, with a straightforward and discreet service from Lily’s Jewels.

Start Your Valuation

Get Your Estimate

Tell us a little about your item to begin your valuation. Our team will review the details and advise you on the next step.

Your final offer will be confirmed after the item has been assessed for weight, purity and condition.

Understanding Your Gold

Types of Gold

Gold purity can influence the value of your piece. Here is a simple guide to the most common gold standards.

9ct
37.5% pure gold

Durable and widely used across British jewellery, 9ct gold combines gold with other metals to create a harder finish suitable for everyday pieces.

16ct
58.5% pure gold

Offering a balance between durability and gold content, 16ct is commonly found in international and contemporary fine jewellery.

18ct
75% pure gold

A popular choice for luxury and fine jewellery, valued for its richer gold content, beautiful colour and premium finish.

22ct
91.6% pure gold

High in gold content with a distinctive rich tone, 22ct gold is frequently found in traditional and heritage jewellery.

24ct
99.9% pure gold

The highest standard of gold purity, most commonly associated with bullion and investment gold rather than everyday jewellery.

How It Works

A Simple,
Discreet Process

01

Assessment

We carefully examine your item and review relevant details such as its metal, purity, weight, condition, craftsmanship and other characteristics.

02

Valuation

Your valuation is prepared using the characteristics of your item together with relevant current market considerations.

03

Your Offer

Once the assessment is complete, we will present our offer clearly, allowing you to decide whether you would like to proceed.

04

Payment

If you accept the offer, our team will explain the available payment arrangements and complete the transaction with you.

Ready to Sell?

Whether you have gold jewellery you no longer wear or a luxury piece you are considering selling, speak with Lily’s Jewels for a personal and professional valuation.

Get In Touch

Request Your Valuation

Send us the details of your item and our team will contact you to discuss your valuation.

Submitting a valuation request does not oblige you to sell. Any initial indication of value may be subject to physical inspection and verification of the item.

Make an Offer

Tell us which piece you love and your proposed offer.